From Lowcountry Tides to Sustainable Materials: Introducing Oytex

In Charleston, sustainability isn’t just a trend—it’s part of the rhythm of life. From the tides that reshape our shoreline to the oysters that rebuild our reefs, this city thrives on cycles of renewal. That’s why we’re so proud to introduce Oytex, a material that reflects our values and honors the place we call home.

What Is OYTEX?

Oytex is an innovative eco-friendly material made by blending recycled oyster shells with natural fibers. These repurposed shells are cleaned, ground into a fine mineral powder, and combined with a sustainable binder to create a durable, versatile textile alternative.

It’s a smarter, cleaner option for brands and makers who want performance without compromising the planet. Strong, adaptable, and naturally beautiful—just like the coastlines it comes from.

Why Oysters? Why Charleston?

Here in Charleston, oysters are more than a delicacy—they’re a symbol of community and a cornerstone of our environment. Each shell contributes to reef restoration, shoreline stabilization, and cleaner water. The story of Oytex begins with those shells: once discarded, now reborn.

By working with a material rooted in recycled oyster shells, we’re embracing:

• Local sustainability — giving new life to a resource that’s abundant in our region.

• Circular design — turning waste into something purposeful and long-lasting.

• A deeper connection to Charleston’s natural heritage — honoring the ecosystems that shape who we are.

This coastal city isn’t just where we work—it’s where we draw inspiration. Using Oytex lets us bring a piece of Charleston into every design, product, and creative story we craft.

A Material With Soul

At its core, Oytex is about transformation—turning something overlooked into something extraordinary. That spirit reflects Charleston perfectly: a place where history, nature, and creativity meet to form something richer than the sum of its parts.

We’re excited to keep exploring this material, pushing its potential, and sharing the story of sustainability rooted in our coast, our community, and our craft.

Charleston is in our DNA. Oytex helps us keep it in our products, too.