As the year winds down, it’s time to gear up for the one on the horizon. Now is the opportunity to lay the groundwork for your marketing success by planning your merch and apparel needs. In this blog post, we’ll explore the top 3 reasons why December and January (or before!) are the sweet spot for this strategic move. And as a bonus, we’ll provide you with a checklist of 10 occasions throughout the year when having branded merch is an absolute must. Let’s dive into the world of strategic merch!