The Citadel

A new dog in town…

Client Since 2020

Top-secret projects are the most exciting. The Citadel, one of our collegiate licenses, came to us with exciting news of a brand refresh! This meant a refresh to the brand text and also the famous Bulldog “Spike.” Our task was to get the new product in, without anyone noticing the new logo, prior to announcements, and co-brand the items with Pepsi, their lead sponsor – quickly. These items were needed for a kickoff golf tournament and season ticket holders.

Our team curated a set of items incorporating the 2 logos that added to each experience — with all pms numbers on point of course. They were delivered on time for launch, and “Spike” got his makeover!

Our team is an approved collegiate licensee for multiple schools. We love working on great new designs for all the things for alumni, enrolled, and incoming students! Go Dogs, Dawgs, Cats, Lions, Tigers, Bears, and all the others!